The Atlantic Landing Page
UX/UI Design in collaboration with WITHIN, 2020
I worked with WITHIN to create a landing page for The Atlantic with the goal to gain the publication a younger audience.
The marketing page's purpose is to convert users into subscribers. Working closely with the art director, we developed a visual language and direction that felt fresh and enticing to people outside of The Atlantic's current reader base.
Role: UX Designer, implementation
Tools: Figma
Platform: Desktop, Mobile
goal
The goal was to convert users to subscribers of The Atlantic by creating paid social ads for Facebook and Instagram that drive users to an engaging landing page. The campaign aimed to attract a younger demographic of readers.
our approach
The landing page is meant to to inform users and drive them to click the links which need to be accessible without being in their face. We wanted the user to be able to learn more about the publication while still being led down the funnel.
Designing around the theme of "insight," we split the page into 4 sections: a visually stunning header combined with impactful copy, features of The Atlantic, benefits of subscribing, and a summary.
Each section includes a button linking to a page where users can subscribe.
difficulties
Implementation was the most difficult part of this project. The platform we used, Unbounce, didn't include a lot of the features we needed for developing a simple landing page.
For example, I had to find CSS workarounds for adding drop shadows and installing fonts to match brand standards.
final designs
The Art Director and I worked together to make sure that we could bring our designs to life despite technical difficulties-
and we succeeded!
