The Atlantic Landing Page

UX/UI Design in collaboration with WITHIN, 2020

I worked with WITHIN to create a landing page for The Atlantic with the goal to gain the publication a younger audience.

The marketing page itself is meant to convert users into subscribers. Working closely with the art director, we developed a visual language and direction that felt fresh and enticing to people outside of The Atlantic's current reader base.
 

Role: UX Designer, implementation
Tools: Figma

Platform: Desktop, Mobile

The live site is accessible here on both desktop and mobile.

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goal

Convert users to subscribers of The Atlantic by creating paid social ads in FB/IG that drive to an engaging landing page that successfully attracts a younger demographic of readers.

our approach

The landing page is meant to to inform users and drive them to click the links which need to be accessible without being in their face. We wanted the user to be able to learn more about the publication while still being led down the funnel.

Designing around the theme of "insight," we split the page into 4 sections: a visually stunning header combined with impactful copy, features of The Atlantic, benefits of subscribing, and a summary.

Each sections includes a button linking to a page where users can subscribe.

difficulties

The most difficult part of this project was actually implementation. The platform we used on this project, Unbounce, did not include a lot of the features we needed for developing a simple landing page.

For example, I had to find CSS workarounds for adding drop shadows and installing fonts to match the brand. We couldn't possibly launch the page with

off-brand fonts.

final designs

The Art Director and I worked together to make sure that we could bring our designs to life despite technical difficulties- and we succeeded!

 

The site is live here.