Switzerland Tourism: Find Your WOW

Art Direction: branding, digital and media in collaboration with SBA, 2019

SBA collaborated with Switzerland Tourism to help them showcase the very best “WOW-moments” that Switzerland has to offer. To drive engagement, we developed an itinerary-builder for users to interact with. Users could choose from 20 different activities to add to their custom 6-day, 5-city itinerary, while learning about various regions and methods of transportation within Switzerland. At the end of the experience, each user was presented with their final custom itinerary and given the opportunity to enter a sweepstakes to win it.


As an art director on this project, I was responsible for developing the interface from wireframes to high fidelity mockups for both the web and mobile campaign experiences.


You can view the live site here on both desktop and mobile.